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The European Addressable Media Initiative is exploring the emerging ecosystem in Europe’s major advertising markets – and is finding advertisers, agencies and media owners grappling with complexity and fragmentation.

United kingdomPaul goodePiper heitzlerDonatas nemuraDigital services act marketsBelgian data protection authorityEuropean addressable media initiativeGovernance actData actConsent frameworkGeneral data protection regulationAdvertising amp mediaData protectionAta amp privacyRand strategyEdia planning and buying