The global chief transformation and growth officer of Havas Creative speaks about how the creative function at the agency works, the need for CMOs at agencies, challenges in the advertising space and more.
Day two of FICCI Frames saw Rana Barua, group CEO, Havas Group India; Saurabh Saksena, CEO, VMLY&R India; Gangs T Gangadhar, co-founder and group CEO, Quotient Ventures; Rohit Gopakumar, COO, Optimal Media Solutions, Times Group; Dheeraj Sinha, CEO, Leo Burnett, South Asia and chairman, BBH India and Abe Thomas, CEO, Reliance Broadcast Network, BIG FM discuss the future of advertising.
The first day at FICCI Frames 2023 hosted a session which discussed the future of Indian broadcasting. It also highlighted what broadcasters need to do, in order to keep the medium as important as it’s always been.
The first session of the 23rd edition of the FICCI Frames 2023 analysed the media and entertainment industry’s potential to grow. It also anticipated the industry’s future growth and gave out numbers to make it more concrete.
Journalists sometimes eliminate the PR layer in the interest of time and reach out to the corporate communications team directly, from a contact that they might have received from the PR consultancy itself. This probably leads to journalists taking corporate communications professionals more seriously than PR professionals.