FICCI Frames 2023: Influencer marketing will not be a long-term strategy

Day two of FICCI Frames saw Rana Barua, group CEO, Havas Group India; Saurabh Saksena, CEO, VMLY&R India; Gangs T Gangadhar, co-founder and group CEO, Quotient Ventures; Rohit Gopakumar, COO, Optimal Media Solutions, Times Group; Dheeraj Sinha, CEO, Leo Burnett, South Asia and chairman, BBH India and Abe Thomas, CEO, Reliance Broadcast Network, BIG FM discuss the future of advertising.

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