Hey, everyone. Im jj ramberg. Welcome to your business. It is not a sprint, its a marathon for the owners of a running store in north carolina. When they started out, they heard nothing but no from some of the big brands they wanted to carry, but that all changed when the owners created a culture and a Customer Base that were very tough for these Large Companies to ignore. If people want to be a part of our brand, then bigger brands will want to be a part of our story and our show. When alex warren and brent opened runology, they didnt have nike or adidas or reebok on their shelves. Large brands that people would expect to see at a running store. Big players like the nikes of the world, they were just like, you guys are really, really tiny at this moment. We need to be cautious because the market is saturated. Those initial nos could have resulted in disaster, but instead, they helped shape the success of the only independently owned running store in raleigh, north carolina. Weve built
Hi, everyone. Welcome to your business, the show dedicated to helping your growing business. It is not a sprint, it is a marathon for a store in north carolina. They had heard nothing but no from some of the big brands, but that all changed when the owners created a culture and Customer Base that were very tough for these Large Companies to ignore. If people want to be a part of our brand, then bigger brands will want to be a part of our shop. When alex and brent opened run ol runology, they didnt have large brands that people would expect to see. The big players, they were just like you guys are really tiny at this moment. We need to be cautious because the market is saturated. Those initial nos could have resulted in disaster. But instead, they helped shape the success of the only independently owned running store in downtown raleigh, north carolina. We have built a bland where people want to be a parti e a ps community. People like our story. The owners got off to a solid start when
professional realtor and relocation expert. she gives investing and real estate seminars and gives back to the community as founder of teens in crisis. good for you, erika. thank you for doing that. pick up your smartphone, take a picture of you and your business and send it to yourbusines yourbusiness @msnbc.com. or tweet it. include the name, the name of your business, the location. please use the #your back seat bizselfie. here s something we can all take away from today s show. with the company runology they opened a running store with none of the brands that people were probably walking in even though they would like to have those brands. they didn t let that stop them from creating something great and growing their business. it s just a part of growing a business. we would love to hear from you. if you have any questions or