Hi, everyone. Welcome to your business, the show dedicated to helping your growing business. It is not a sprint, it is a marathon for a store in north carolina. They had heard nothing but no from some of the big brands, but that all changed when the owners created a culture and Customer Base that were very tough for these Large Companies to ignore. If people want to be a part of our brand, then bigger brands will want to be a part of our shop. When alex and brent opened run ol runology, they didnt have large brands that people would expect to see. The big players, they were just like you guys are really tiny at this moment. We need to be cautious because the market is saturated. Those initial nos could have resulted in disaster. But instead, they helped shape the success of the only independently owned running store in downtown raleigh, north carolina. We have built a bland where people want to be a parti e a ps community. People like our story. The owners got off to a solid start when
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