Photo products are proving hugely popular with consumers. More recently, a print firm in Kolkata is looking to encapsulate a moment in time. Vimal Parmar finds out how
Deepak Anand Oulkar, carries on the legacy of the family business established in 1935, in Belgaum by his great-grandfather, the late Shambhu Appaji Oulkar. Initially known as Shambhu Appaji Photo Art Studio, the business thrived under the guidance of Deepak’s father, the late Anand L Oulkar, and his four brothers who in 1973, ventured out and started their own enterprise named Subhash Photo Studio. Eventually, this expanded to cities like Kolhapur, Sangli, Ratnagiri, and Goa.
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Prints displayed (includes signages) in public places like transit waiting areas, airports, commercial and retail locations, highways, walkways, buildings, medical treatment waiting areas and even on vehicles, are designed to attract our attention, an attempt to convey a message to the audience it is intended. While most use digital or screen printed graphics on vinyl, Mumbai’s Taco Visions uses the 3D lenticular technology, a kind of eye-catching animation or a 3D perspective on a picture.