The publishing industry, especially trade publishing, has seen its fair share of ups and downs since March 2020. First, we saw the exclusion of the books as essential items as the country went into lockdown. Then, with the brick- and-mortal bookstores still closed, we saw a healthy rise of sales through eCommerce sites. There were even reports that reading habits among people saw a significant rise during the lockdown. As the lockdown lifted, even the brick-and-mortal stores did brisk business i
Mumbai-based Taco Visions shows that it s urge to innovate remains undimmed.
The Sunday Column looks at Taco s Varanasi airport project which indicates how 3-D art is going to become part of the air traveller s ecosystem
Prints displayed (includes signages) in public places like transit waiting areas, airports, commercial and retail locations, highways, walkways, buildings, medical treatment waiting areas and even on vehicles, are designed to attract our attention, an attempt to convey a message to the audience it is intended. While most use digital or screen printed graphics on vinyl, Mumbai’s Taco Visions uses the 3D lenticular technology, a kind of eye-catching animation or a 3D perspective on a picture.