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From Nike To Cadbury, Smart Brand Strategy Is About Emotion

We like to think of ourselves as rational creatures, but often our primary drivers turn out to be emotional. Here, Definition’s Kate Eggleshaw argues that smart brand strategy is emotive brand strategy.

B2B s Digital Transformation Journey: They re Only Human, After All

Emotional advertising: how and why brands use it to drive sales

When was the last time you purchased something that you didn’t need but at the time felt like buying? Probably more recently than you think. Tom Welbourne, founder and director at The Good Marketer, looks at the role that emotions can play in marketing.

Sayollo and Protected Media partner to protect immersive mobile game advertising from sophisticated fraud

Sayollo and Protected Media partner to protect immersive mobile game advertising from sophisticated fraud USA - English Share this article Share this article TEL AVIV, Israel and SAN FRANCISCO, Dec. 29, 2020 /PRNewswire/  Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media s advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media s patented 3-Way-Handshake cybersecurity technology uniquely verifies and digitally signs each ad impression, making it tamper-proof and preventing spoofing and impersonation at its root.

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