Flashtalking announces acquisition of Protected Media
February 25, 2021 4:02
Ad management platform Flashtalking has announced its acquisition of anti fraud company Protected Media.
The announcement:
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale, to the rapidly growing APAC media sector. It will also see the company become the only MRC accredited independent ad server for Sophisticated Invalid Traffic Detection and Filtration in OTT.
By bringing advertisers and agencies unprecedented levels of protection from fraud and improvements in viewability, at scale and with operational efficiencies, Flashtalking is reinforcing its commitment to providing independent evaluation of media quality across all channels, including the growing
Sayollo and Protected Media partner to protect immersive mobile game advertising from sophisticated fraud
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TEL AVIV, Israel and SAN FRANCISCO, Dec. 29, 2020 /PRNewswire/ Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media s advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media s patented 3-Way-Handshake cybersecurity technology uniquely verifies and digitally signs each ad impression, making it tamper-proof and preventing spoofing and impersonation at its root.