Creative 73 Add to collection
Campaign developed by DDB Group Sydney
Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road.
The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind.
Volkswagen rears Amaroks like horses in W-Series launch via DDB
May 10, 2021 10:47
Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road.
It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’.
The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After which, they’re allowed to depart Walkinshaw Station and are released onto the road.
The Australian Red Cross launches its first brand campaign in a decade
April 19, 2021 10:15
In 2020, the Australian Red Cross experienced the highest demand for its aid since World War II, and as a result the organisation has launched its first brand campaign in a decade to educate Australians on the help it can give in all kinds of crises.
The animated spot, the first from DDB Sydney since it took on the organisation’s creative account last year, and features an original track from artists Kate Miller-Heidke and Keir Nuttall.
The ad follows a man who experiences all possible crises on in his local neighbour hood and tries to help but doesn’t know where to start until the Australian Red Cross steps in.
Australian Red Cross launches first brand campaign in almost a decade via DDB Sydney campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
February 8 2021, 4:57 pm | BY Ricki Green | 4 Comments
It’s not often that creatives in this part of the world get the chance to work on advertising’s version of the Oscars, the Super Bowl. In a collaboration with DDB Chicago, DDB Sydney senior art director Elaine Li and senior copywriter Jared Wicker got the chance to work on Coors Light and Coors Seltzer’s Dream campaign. The pair sat down with Campaign Brief to discuss the origins of the campaign, learnings from the process and if they think dreamvertising will catch on.
CB: Working on a Super Bowl ad can be a once in a lifetime experience, especially for creatives in this part of the world. Tell us how you came to work on the Coors campaign?