Minneapolis, MN (PRWEB) February 25, 2022 The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported
The Australian Red Cross launches its first brand campaign in a decade
April 19, 2021 10:15
In 2020, the Australian Red Cross experienced the highest demand for its aid since World War II, and as a result the organisation has launched its first brand campaign in a decade to educate Australians on the help it can give in all kinds of crises.
The animated spot, the first from DDB Sydney since it took on the organisation’s creative account last year, and features an original track from artists Kate Miller-Heidke and Keir Nuttall.
The ad follows a man who experiences all possible crises on in his local neighbour hood and tries to help but doesn’t know where to start until the Australian Red Cross steps in.
Australian Red Cross launches first brand campaign in almost a decade via DDB Sydney campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Addressing changing views of humanity: Australian Red Cross and its rebrand strategy
Head of engagement and support of humanitarian not-for-profit unveils fresh brand identity and positioning. Here s why
A fresh brand identity, overhaul of social media tone of voice and a digital profile strategy are key ways the Australian Red Cross is hoping to connect to more diverse audiences and changing perceptions of charity.
The humanitarian-focused not-for-profit, part of the international Red Cross movement, has debuted a fresh brand look and approach, including the new tagline, ‘Act for humanity’. It has also stripped back its visual branding to achieve a more modern look using a minimal design system and guidelines, as well as adopted a new social media tone of voice roadmap.