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Exclusive: Yahoo s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Exclusive: Yahoo s ID Testing Lets Advertisers Compare Campaigns Without Cookies
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Yahoo Drives Insights & Accountability With New Identity Testing Capabilities In DSP

Yahoo Drives Insights & Accountability With New Identity Testing Capabilities In DSP
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

A Clear Step Forward: ClearlyIP Acquires Voneto s EPlatform to Expand Next-Gen Solutions

A Clear Step Forward: ClearlyIP Acquires Voneto s EPlatform to Expand Next-Gen Solutions
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

Getting Up Close And Personal With Data

As the digital landscape evolves, marketers need to ensure that data becomes a value driver, says Dan Richardson (director of data & insights, AUSEA, Yahoo) - and to achieve this, having the right partners is key.

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