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Samba TV Launches Near Real-Time Political Platform

Samba TV Launches Near Real-Time Political Platform
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Ashwin navinBrian linWayne friedmanAdam roodmanAdvisory servicesReal time political

Samba TV Unveils Real-Time Ad Targeting For Political Advertisers

Samba TV Unveils Real-Time Ad Targeting For Political Advertisers
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

White houseDistrict of columbiaUnited statesAshwin navinBrian linAdam roodmanTime political audiences

Exclusive: Yahoo s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Exclusive: Yahoo s ID Testing Lets Advertisers Compare Campaigns Without Cookies
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Loch roseKristy quagliarielloAdam roodmanYahoo identity solutionsEgen solutionsKlick healthIdentity solutionsNext gen solutionsMarketers eye transaction dataWorld withoutShiv guptaYahoo identityGoogle privacy sandbox

OpenX seeks to improve trust in programmatic connected TV

The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The .

Adam roodmanGeoff wolinetzChris kaneAshwin navinOpenx technologiesProduct strategyJounce mediaDemand platformsTv industry newsP cableLtra hdAy tvUlti platformSecond screenIgital tvObile tv technology

OpenX Announces TV+ Initiative

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory

Adam roodmanAshwin navinGeoff wolinetzChris kaneOpenx technologies incOpenx technologies