Australia’s leading community pharmacy beauty brand, Designer Brands Cosmetics has drawn inspiration from its customer base for its latest campaign, ‘I Design Me’.
The ‘I Design Me’ campaign features eight everyday Australians from all walks of life who celebrate the diversity and authenticity
Boutique communications agency effie&co has announced a number of new business wins across fashion, beauty, home and FMCG.
The new accounts include First Nation’s fashion brand Ngali, beauty brands INIKA Organic and Designer Brands Cosmetics, homewares brand Gro Urban Oasis, not for profit
Online fashion retailer Shein appoints Australian marketing agency
July 30, 2021 10:19
Online fashion platform Shein has appointed marketing agency How Communications to its brand account.
The Chinese e-commerce company is worth an estimated US$15 billion, with some, such as Insider, labelling it as a fast fashion brand, that “encourages a cycle of constant buying”.
The project is in partnership with Melbourne fashion PR agency Effie & Co, and includes an ongoing 12 month PR campaign to establish the Shein brand in Australia.
Ted Wang, country head AUNZ at Shein, said: “The How Communications pitch showed extensive Australian market knowledge; this is important as we aim to raise awareness of Shein’s commitment to local fashion in Australia.”
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