Online fashion retailer Shein appoints Australian marketing agency
July 30, 2021 10:19
Online fashion platform Shein has appointed marketing agency How Communications to its brand account.
The Chinese e-commerce company is worth an estimated US$15 billion, with some, such as Insider, labelling it as a fast fashion brand, that “encourages a cycle of constant buying”.
The project is in partnership with Melbourne fashion PR agency Effie & Co, and includes an ongoing 12 month PR campaign to establish the Shein brand in Australia.
Ted Wang, country head AUNZ at Shein, said: “The How Communications pitch showed extensive Australian market knowledge; this is important as we aim to raise awareness of Shein’s commitment to local fashion in Australia.”
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Fran Blowitz
Fran Blowitz, who with her husband John owned and operated the Gazette Newspapers from 1981 to 2004, died in November.
After purchasing the paper, Fran and John developed Gazette Newspapers into a two-paper, 66,000 combined-circulation business employing 20 people.
Fran and John were co-publishers, with Fran handling the business end of the operation. She worked tirelessly to keep the business in the black. John said many times that he might be the public face of the
Grunion, but that Fran was the brains behind the operation.
During that time, Fran came up with something she called Valentine s Date Night, which grew to a fundraiser for the heart programs at Long Beach s three major hospitals raising around $40,000 each event.