Online fashion retailer Shein appoints Australian marketing agency
July 30, 2021 10:19
Online fashion platform Shein has appointed marketing agency How Communications to its brand account.
The Chinese e-commerce company is worth an estimated US$15 billion, with some, such as Insider, labelling it as a fast fashion brand, that “encourages a cycle of constant buying”.
The project is in partnership with Melbourne fashion PR agency Effie & Co, and includes an ongoing 12 month PR campaign to establish the Shein brand in Australia.
Ted Wang, country head AUNZ at Shein, said: “The How Communications pitch showed extensive Australian market knowledge; this is important as we aim to raise awareness of Shein’s commitment to local fashion in Australia.”