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OpenX Becomes the First SSP to Team Up with Givsly to Automatically Donate Five Percent of Gross Media Spend to Nonprofits of the Buyer s Choice

OpenX Becomes the First SSP to Team Up with Givsly to Automatically Donate Five Percent of Gross Media Spend to Nonprofits of the Buyer s Choice
lelezard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lelezard.com Daily Mail and Mail on Sunday newspapers.

Ed mcelvainAmanda forresterProduct serviceFast company world changing ideasOpenx technologies incAutomatically donate five percentGross media spendBlack history monthResponsible mediaResponsible platformFast companyWorld changing ideas awards

How Attention Metrics Can Avoid Getting Gamed by Bad Actors

How Attention Metrics Can Avoid Getting Gamed by Bad Actors
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Ed mcelvainDeborah brettAdweek nextechNational basketball associationMediahub worldwideDigital cond

TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV

TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesSouth australiaEd mcelvainCharlotte schaeferLarisa johnsonMarc guldimannAttention unitProduct targeting leadGlobal headInstitutional mediaVista equity partners

TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV

TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV
kptv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kptv.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesSouth australiaEd mcelvainMarc guldimannCharlotte schaeferLarisa johnsonAttention unitProduct targeting leadGlobal headInstitutional mediaVista equity partners

Google Changes Name of Ad Product Amid Inventory Quality Scandal

Google Changes Name of Ad Product Amid Inventory Quality Scandal
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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