While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads contin
Google removed “in-stream” classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can…
Google Changes Name of Ad Product Amid Inventory Quality Scandal adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
Google changed the name of one of its video formats to specify that the product does not only include in-stream inventory. The change comes at a time when…