Makers of snacks, munchies and soft drinks said they saw a 25-30% surge in sales of such impulse categories on Sunday compared to regular weekends, especially of bigger, sharing packs, on e-commerce platforms. "Sales orders of large packs started to pick up around 12 noon onwards, as people began to stock up for the evening to watch the match indoors with friends and family," said a sales executive at a cola company.
Extreme heatwave conditions across India have significantly impacted restaurants, pubs, and bars, leading to a sharp decline in sales and footfalls, with some outlets reporting up to a 40% decrease. Al fresco dining and high street locations are worst affected, especially during lunch hours, which are seeing a notable drop in business. The heatwave, with temperatures exceeding 50 degrees Celsius in some places, has led people to avoid outdoor dining, impacting sales till about 6 pm.
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Restaurateurs: Zorawar Kalra, founder of Massive Restaurants that owns brands such as Farzi Cafe, Masala Library and Bo Tai, said he expects to end the year on a "record high," and will open 30 cloud kitchens this quarter, besides launching new restaurants in Bhopal, Chennai and Raipur.
​Zorawar Kalra, founder of Massive Restaurants that owns brands such as Farzi Cafe, Masala Library and Bo Tai, said he expects to end the year on a "record high," and will open 30 cloud kitchens this quarter, besides launching new restaurants in Bhopal, Chennai and Raipur.