TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app.
A misaligned marketing strategy? The inflationary economy? Or a casualty of an overcrowded beauty market? We examine why once-popular beauty brands can rapidly lose footing…
What's been selling well in the beauty and personal care market? Our in-depth update reveals how some of Europe’s biggest beauty and personal care companies are performing…
The UK retailer has teamed up with Finnish technology company Revieve to integrate its AI- and AR-based platforms into the digital retail process, to give a more bespoke beauty shopping experience.
Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.