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WGSN reveals beauty trends for 2024 and beyond

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

Estée Lauder is the poster child for using AI to step up its social marketing strategy

Estée Lauder revealed how it has been working with social media management software company Dash Hudson to use AI to pre-predict high-performing social media content to boost consumer engagement and make time and cost savings.

Do beauty influencers still have real influence ? And more answers to your selling on social questions

Recent findings from a study by influencer marketing software Traackr reveals how younger consumers are using social media platforms in 2023 to consume content and purchase new products. We’ve dug deeper to understand what these learnings will mean in practice.

Start the week with a startup: Haut AI

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to Anastasia Georgievskaya, CEO of Haut.AI, the company behind generative AI tool SkinGPT.

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