With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP s Evan Shapiro and Atmosphere TV s Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative ways Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies.
As YouTube Connected TV grows, and arguably emerges as the world s predominant channel, is the model for TV monetization changing as a result? ESHAP s Evan Shapiro and Common Sense Networks Eric Berger discuss YouTube s impact on the CTV landscape in this clip from Streaming Media Connect 2023.
Articles for Streaming Media Editorial Staff streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.
As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay s Chris Drake and Altman Solon s Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization particularly in the sports world in this clip from a panel at Streaming Media West 2022.