Pringles & Caviar: The unlikeliest brand collaborations often work the best thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Beauty product, Organic Harvest signed actress Nimrit Kaur as its next brand ambassador. The brand claims to bring 100% certified organic beauty products
E-commerce grows by 36 per cent in last quarter in India: Report
SECTIONS
Last Updated: Feb 10, 2021, 12:15 PM IST
Share
Synopsis
In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories volumes grew by 95 per cent and 46 per cent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report , released by Unicommerce and Kearney.
Agencies Tier II and Tier III+ markets have shown maximum growth potential, outpacing that of Tier I cities.
BENGALURU: The last quarter of 2020 saw e-commerce order volume growing by 36 per cent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report.
E-commerce grows by 36% in last quarter in India: Report
The report, which assesses the e-commerce growth in Q4 2020 with the sector-wise analysis, said brand websites reported a 94 percent volume growth in fourth quarter of 2020 as compared to same period last year. PTI February 10, 2021 / 01:28 PM IST
The last quarter of 2020 saw e-commerce order volume growing by 36 percent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report.
In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories volumes grew by 95 percent and 46 percent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report , released by Unicommerce and Kearney.
More consumers, more innovations defined the year for the industry
28 Dec, 2020 - 08:43 AM IST | By Mansi Sharma
NEW DELHI:
It was more than a decade-and-half long journey for the e-commerce industry in India to grow from a ticket booking platform to an offeror of everything - from a needle to a car - online. The initial hurdles of low internet accessibility, pricey data charges, and lack of trust were vaporised by Reliance Jio in 2014, giving a major boost to the industry. And then came 2020 and the much spoken about coronavirus, that made e-shopping more of a necessity than an option for almost all on planet earth. It has been said by many and trusted by all that what 2020 did for the digital and e-commerce industry, wouldn’t have been possible to happen in the next five years or so. Here’s an overview of what all went down in 2020 that made e-commerce a stronger and stiffer chap, giving a tough competition to the offline retail stores that