More consumers, more innovations defined the year for the industry
28 Dec, 2020 - 08:43 AM IST | By Mansi Sharma
NEW DELHI:
It was more than a decade-and-half long journey for the e-commerce industry in India to grow from a ticket booking platform to an offeror of everything - from a needle to a car - online. The initial hurdles of low internet accessibility, pricey data charges, and lack of trust were vaporised by Reliance Jio in 2014, giving a major boost to the industry. And then came 2020 and the much spoken about coronavirus, that made e-shopping more of a necessity than an option for almost all on planet earth. It has been said by many and trusted by all that what 2020 did for the digital and e-commerce industry, wouldn’t have been possible to happen in the next five years or so. Here’s an overview of what all went down in 2020 that made e-commerce a stronger and stiffer chap, giving a tough competition to the offline retail stores that