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As the cookies crumble, digital agencies pivot to contextual advertising

In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.

Kiran capoorGoogle europeSiddharth devnaniPreetham venkkyVenugopal gangannaMudra groupEuropean unionDigital personal data protection actEuropean data protection boardTracking protectionPrivacy sandboxArtificial intelligenceGoogle clickLangoor digital

How Google s Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

United statesGoogle europeRajiv dingraSajal guptaPreetham venkkyKiran capoorKushal sanghviMudra groupIndia computer emergency response teamInformation technologyMinistry of electronicsComputer emergency response teamEuropean unionPrivacy sandboxApplication programming interfacesKiaos marketing

Part 2: Advertising experts see AI opening up a whole new world of creative expression

Part 2: Advertising experts see AI opening up a whole new world of creative expression
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Rajneesh boliaShahrukh khanVarun khiataniPreetham venkkyArneeta vasudevaMayuresh dubhashiRajneesh boilaGurbaksh singhLeo burnettSanket audhiMudra groupGroup executive creativeNational headArtificial intelligenceCreative techOgilvy india

Part 1: How AI-driven creativity can become the vanguard of advertising s evolution

Part 1: How AI-driven creativity can become the vanguard of advertising s evolution
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Leo burnettSandeep goyalFarhan akhtarRajneesh boilaMayuresh dubhashiRobert frostIrvinder rayShahrukh khanGurbaksh singhPreetham venkkySanket audhiGroup executive creativeArtificial intelligenceNatural language processingMachine learning algorithmsChief digital officer

In-depth: How are CTOs, CDOs and CIOs spearheading the new shift in Indian adland?: Best Media Info

Best Media Info: Experts emphasise that owing to the breakneck pace of technological advancements happening across the globe, the role of Chief Technology Officer, Chief Innovation Officer and Chief Digital Officer ha| In-depth News

Vishal jacobSachin futurefearlessPreetham venkkyShah rukh khanSiddharth bhansaliNiraj ruparelZoo media groupMudra groupBestmediainfo bureauNegi delhiUnfiltered history tourChief technology officerChief innovation officerChief digital officerTrading deskEmerging tech