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DoubleVerify, Roku Expose New CTV Ad Fraud Scheme, CycloneBot

DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly

Louqman parampathMark zagorskiRoy rosenfeldHead of doubleverify fraud labDoubleverify fraud labFraud labOur fraud labDv fraud labCyclone botAdvertising watermark

DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot

DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot
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United statesUnited kingdomMark zagorskiLouqman parampathRoy rosenfeldDoubleverify fraud labOur fraud labRoku incDv fraud labFraud labHead of doubleverify fraud labChief executive officerAdvertising watermarkVice presidentProduct managementRoku smart home

DoubleVerify : and Locala Sign Strategic Global Partnership to Optimize Attention Measurement -November 22, 2023 at 01:24 pm EST

DoubleVerify and Locala Sign Strategic Global Partnership to Optimize Attention Measurement Strategic alliance will support Locala in their efforts to.

France generalDominique blancMedia rating councilDv fraud labBrand safetyCustomer successLaetitia zinettiSouthern europe

DoubleVerify, Roku continue fight against ad fraud schemes

Following what the streaming firm and the measurement and analytics provider say was their the success in curbing the SmokeScreen fraud scheme, Roku and DoubleV.

Mark zagorskiAdam markeyDv fraud labUnited statesJoint investigationRoad fraudOnnected tv

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

Mark zagorskiRoku oneviewAdam markeyDv fraud labAdvertising watermarkProduct management

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