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DoubleVerify Uncovers and Stops ‘OctoBot’ Unprecedented CTV-Focused Fraud Scheme With .
DoubleVerifyApril 20, 2021 GMT
NEW YORK, April 20, 2021 (GLOBE NEWSWIRE) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announces that it has confirmed seven fraud schemes targeting CTV devices over the past 18 months are part of one large, coordinated fraud scheme family, identified as OctoBot.
Since November 2019, the seven variants in the OctoBot scheme have generated billions of ad calls and spoofed thousands of apps and millions of devices all with the intention to defraud advertisers out of millions in revenue. DV, however, has continued to protect customers throughout the iterations of this fraud family.