The Biden administration has launched a campaign to educate young people about the dangers of fentanyl and the life-saving effects of Naloxone, a medicine that reverses opioid-related overdoses.
social media influencers to reach young people where they are. on instagram. and while i like to joke around on my platforms i encourage you to take this seriously. reporter: clifford taylor is a former college football platter at the university of florida. i had a college aged friend who has been impacted by deaths. reporter: fentanyl related deaths in young people spiked nearly 200% from 2019 to 2021. some of that increased because counterfeit pills contained fentanyl and six out of ten can be deadly. we have an american dying every five minutes around the clock. reporter: that s why the administration s drug czar dr. gupta launched this new campaign. what s the message that you are trying to get out to young people know what is in your drug supply. two out of three deaths have happened with bystanders next to them. someone could have saved them. it is important to provide
he looks exactly like me, but tall and skinny and green. and does he also have a breathtaking mustache? [ growling ] [ screaming ] i hope you told your brother how much you loved him. because you re probably never gonna see him again. was that too dark? -yes. sorry. hang on luigi. excuse me, everybody! coming through! this guy s brother is going to die. [ gasps ] [ chuckles ] to combat a rise in fentanyl related deaths in the united states, the biden administration has launched a new campaign to warn young people about the dangers of opioids. nbc s kate snow spoke exclusively with the drug czar about this effort. reporter: it is a life saving effort, the biden administration partnering with
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