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Why is kindling controversy through deceptive marketing tactics the new rage for brands?

Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.

India generalRanbir kapoorManisha kapoorNisha sampathAnushka sharmaArtthi ponnuswamyFree press journalAdvertising standards council of indiaMinistry of consumer affairsViral bhayaniBollywood nowMid dayTimes nowAdvertising standards councilPuma indiaHindustan unilever

Does Square Yards new campaign question ethical OOH advertising?

Conceptualised by Platinum Outdoor, the campaign aims to build brand awareness and drive traffic to Square Yards’ website.

Jammu and kashmirConnaught placeKanika gupta shoriArtthi ponnuswamyDhaula kuanYashdeep singhPlatinum outdoorSquare yardSquare yardsMadison worldEastern express highwayMahim causewayNavi mumbaiMoti bagh ring roadRajouri gardenDelhi noida direct

Do brand managers secretly love trolls?

Brands and social media trolls

Artthi ponnuswamyLloyd mathiasKaran kumarHp inc

Zensciences appoints Artthi Ponnuswamy as VP of Brand Solutions

Zensciences appoints Artthi Ponnuswamy as VP of Brand Solutions
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Artthi ponnuswamyRahul koulBrand solutionsVice presidentOrigami creative conceptsMccann worldwide

Zensciences appoints Artthi Ponnuswamy as VP, brand solutions

Zensciences appoints Artthi Ponnuswamy as VP, brand solutions
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Artthi ponnuswamyRahul koulOrigami creative conceptsMccann worldwide

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