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Real change starts by shifting your own mindset
A new WAN-IFRA report looks at the radical steps needed to transform the culture of your media business. And ignition starts with you, suggests Dmitry Shishkin.
| April 30, 2021
âChange is your friend, disguised as your enemyâ, someone smart once said to me and it really resonated.
Working as an independent digital consultant, and before in leadership roles at the BBC and Culture Trip, I am used to dealing with change in media on a daily basis. Regardless of circumstances and irrespective of whether you drive change or are on the receiving end of it, above all, we do learn to deal with resistance, uncertainty and anxiety. As humans, we are fantastic at both adapting to change and collaborating with others while doing it – the two key ingredients for future successes and optimism. We all just need a bit of help and support.
| April 28, 2021
The Cultural Change Ignition Program was co-organised by WAN-IFRA and the Facebook Journalism Project from October 2020 to January 2021. It worked with 30 media leaders from fifteen news companies from Argentina, Brazil, Colombia and Mexico, to refresh their digital and management skills and reflect on guiding their companies into the future.
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During the sessions, participants were invited to consider profound day-to-day cultural changes within their news organizations, conceptualize their role in society and rethink the ways they operate, compete and monetize” explained Julieta Shama, Head of News Partnerships at Facebook for Spanish Speaking Latin America.
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News organizations worldwide have taken important steps to adapt to the digital era. But some measures are just not enough,â said Rodrigo Bonilla, Americas Director, WAN-IFRA. âT