Can stories save the world? (Yes, but you have to read them first) thenationalnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenationalnews.com Daily Mail and Mail on Sunday newspapers.
Even as media players veer between ‘despair and enthusiasm’ at the threats and opportunities presented by AI, experts at WAN-IFRA’s Digital Media Europe 2023 event illustrated examples of generative AI’s transformative powers.
| April 28, 2021
The Cultural Change Ignition Program was co-organised by WAN-IFRA and the Facebook Journalism Project from October 2020 to January 2021. It worked with 30 media leaders from fifteen news companies from Argentina, Brazil, Colombia and Mexico, to refresh their digital and management skills and reflect on guiding their companies into the future.
“
During the sessions, participants were invited to consider profound day-to-day cultural changes within their news organizations, conceptualize their role in society and rethink the ways they operate, compete and monetize” explained Julieta Shama, Head of News Partnerships at Facebook for Spanish Speaking Latin America.
â
News organizations worldwide have taken important steps to adapt to the digital era. But some measures are just not enough,â said Rodrigo Bonilla, Americas Director, WAN-IFRA. âT