Real change starts by shifting your own mindset
A new WAN-IFRA report looks at the radical steps needed to transform the culture of your media business. And ignition starts with you, suggests Dmitry Shishkin.
| April 30, 2021
âChange is your friend, disguised as your enemyâ, someone smart once said to me and it really resonated.
Working as an independent digital consultant, and before in leadership roles at the BBC and Culture Trip, I am used to dealing with change in media on a daily basis. Regardless of circumstances and irrespective of whether you drive change or are on the receiving end of it, above all, we do learn to deal with resistance, uncertainty and anxiety. As humans, we are fantastic at both adapting to change and collaborating with others while doing it – the two key ingredients for future successes and optimism. We all just need a bit of help and support.