Some companies fail to prioritize development of a public relations strategy which is as important to building a solid, thriving business as marketing and advertising.
As the summer slowdown is supplanted by a busy fall schedule, agency leaders share special things their agencies have been doing to make the most of the summertime.
While attending a panel talk is a great way to stay up to date on trends, serving as a panelist can be just as, if not more, beneficial to an agency pro’s career.
Smart agencies constantly experiment with their own marketing strategies to establish a deep bench of competent players and make the most of in-house expertise.
Using wit, creativity and outside-the-box strategies, some branded social media accounts captivate audiences and stand out in a saturated digital marketplace.