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Method Media Intelligence (MMI) receives MRC accreditation
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NEW YORK, Jan. 11, 2021 /PRNewswire/ Today MMI announced that it has received its Media Rating Council (MRC) accreditation for both
Measurement of Display Impressions (Begin to Render) and reporting of Bot (Invalid) and Valid activity in Desktop, Mobile Web and Mobile In-App environments. This is a great validation of our patented approach to verification, said CEO and Founder Shailin Dhar. Based on 7 years of research and experience in the advertising technology industry, MMI has built an innovative product that can make a quality and IVT determination on every possible impression, and does not utilize cookies or PII.