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Disney+ advertisers will soon get Hulu s ad targeting capabilities • TechCrunch

Disney+ advertisers get access to Hulu’s ad-targeting tools, so they can learn a user’s age, gender, and geo-location.

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Google Ads Data Hub creates data clean rooms for audience targeting and measurement

Google Ads Data Hub creates data clean rooms for audience targeting and measurement
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Disney Open Data Platform to Horizon Media; South Korea Pledge ₩223 7 Billion for Metaverse

In today's ExchangeWire news digest: Disney strike a deal with Horizon Media to open their data platform for brand measurement; South Korea pledge

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Disney invests in privacy-safe measurement with Horizon Media deal and new identity graph

Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future.

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CDO interview: Lisa Valentino, executive VP for client and brand solutions, Disney Advertising Sales

The entertainment giant is bringing marketing, data and technology together to make the most of its growing digital advertising opportunities.

City ofUnited kingdomEddie copelandBob chapekLisa valentinoRobert kentUnited nations development programmeLondon office of technologyDisney advertising salesAudience graphDisney selectMedia data cloudDisney advertisingAdvertising salesLondon office