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Page 8 - Dirt Is Good News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Before they re lost - Is it time to reintroduce traditional kids games? Top 20!

Persil, yes, that Persil, launches a deceptively accurate fake video game to advertise playing outside

For a new campaign titled Tag, Lola MullenLowe emulates gaming world tropes and graphics to create online buzz around the playground classic.

Persil plays dirty with hoax campaign

The campaign roped in video influencers to convince audiences they were watching a trailer for a new game.

Games for children: Are traditional childhood pastimes dying out?

A total of 54 per cent of British parents surveyed say they find it hard to balance their children s love of online gaming with time spent being outside.

Dirt for Good: How Persil evolved its brand purpose

Are you working on your Brand Purpose entry for the WARC Awards for Effectiveness? Here s something to inspire you! Read on to find out more about 2021 Gold winner, detergent brand Persil.

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