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At Advertising Week Europe, marketers were bullish despite increasing pressure

At Advertising Week Europe, marketers were bullish despite increasing pressure
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Unilever Wants You to Wash the Stains You Can t See

Unilever Wants You to Wash the Stains You Can t See
bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.

Persil partners with Arsenal and reveals short film The Autograph starring England star Bukayo Saka

Revealing a bold change in direction for its successful Dirt Is Good platform, the touching three-minute film starring Arsenal and England player Bukayo Saka

How Unilever changed the narrative around dirt to deliver a 900% sales boost

As Unilever approaches the 20th anniversary of Dirt Is Good, its vice-president of marketing says the platform is “absolutely one of the reasons” people choose its laundry brands over rivals.

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