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Why brands could take a leaf out of the Baby Reindeer playbook | Analysis

Why brands could take a leaf out of the Baby Reindeer playbook | Analysis
campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.

Akestam holstPiers morganLola mullenloweRichard gaddBaby reindeerSquid gameLiquid death

The Weekly Closeout: Joann exits bankruptcy while Adidas teams with Korn

The Weekly Closeout: Joann exits bankruptcy while Adidas teams with Korn
retaildive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retaildive.com Daily Mail and Mail on Sunday newspapers.

United statesNew yorkMetropolitan museum of artSan diegoVictor glemaudLisa vortsmanBradley cooperSofie johanssonPaloma elsesserDavid simonNeil saundersLola mullenloweMarcus lemonisAdwoa aboahCarla vernStefon diggs

Lynx takes a darkly comic approach to show the power of fragrance

Lola MullenLowe and director duo Lionel Goldstein have created a set of campaign films that add an unexpected twist to the classic Lynx Effect

Jorge zacherLola mullenloweLionel goldsteinLynx blue lavenderFine fragrance

Lynx The funeral and The robbery by Lola MullenLowe

Two films, “The funeral” and “The robbery”, use black comedy to illustrate the effect of Lynx.

Lola mullenlowe

Persil partners with Arsenal and reveals short film The Autograph starring England star Bukayo Saka

Revealing a bold change in direction for its successful Dirt Is Good platform, the touching three-minute film starring Arsenal and England player Bukayo Saka

City ofUnited kingdomLola mullenloweBukayo sakaTati lindenbergDirt is goodNorth london

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