lot of different things were impacting - on what we re doing. what we definitely saw during this period, it . re emphasised why we wanted to invest in our own platform, i our own app and our own website and getting users on that, - because our number one platform for distribution is snapchat - and our number two is twitter, j where we had traditionally sold a lot of video advertising. and during that same period, elon musk took over twitter, | started to change i some of the rules. how s that been for you? it s interesting, because we are seeing that some - advertising campaigns that - were booked have been paused by agencies and brands - because they re uncomfortable with some of the content - that is now appearing and some of the people who had been i banned who are coming back. what we re having to do - at pinknews we reach 100 million people each month across all the different - platforms we re havingj to try and convince some of the advertisers who were working with us on twit
and our number two is twitter, j where we had traditionally sold a lot of video advertising. and during that same period, elon musk took over twitter, | started to change i some of the rules. how s that been for you? it s interesting, becausej we are seeing that some advertising campaigns that - were booked have been paused by agencies and brands - because they re uncomfortable with some of the contentl that is now appearing and some of the people who had been banned who are coming back. - what we re having to do at pinknews we reach| 100 million people each month across all the different - platforms we re havingj to try and convince some of the advertisers who were working with us on twitter. to reinvest that advertising i spend either on other social platforms or on our owned and operated platforms, . like our apps. so we re seeing an evolution in the experience of different social media platforms. dino, you ve been emphasising that there are still some classic ad formats that cl
it re emphasised why we wanted to invest in our own platform, i our own app and our own website and getting users on that, - because our number one platform for distribution is snapchat - and our number two is twitter, j where we had traditionally sold a lot of video advertising. and during that same period, elon musk took over twitter, | started to change i some of the rules. how s that been for you? it s interesting, because| we are seeing that some advertising campaigns that - were booked have been paused by agencies and brands - because they re uncomfortable with some of the content| that is now appearing and some of the people who had been banned who are coming back. - what we re having to do at pinknews we reach| 100 million people each month across all the different - platforms we re havingj to try and convince some of the advertisers who were working with us on twitter. to reinvest that advertising i
but then. anyways, i m saying, - lot of different things were impacting on what we re doing. what we definitely saw during this period, - it re emphasised why we wanted to invest in our own platform, i our own app and our own website and getting users on that, - because our number one platform for distribution is snapchat - and our number two is twitter, j where we had traditionally sold a lot of video advertising. and during that same period, elon musk took over twitter, | started to change i some of the rules. how s that been for you? it s interesting, becausej we are seeing that some advertising campaigns that - were booked have been paused by agencies and brands - because they re uncomfortable with some of the contentl that is now appearing and some of the people who had been banned who are coming back. - what we re having to do at pinknews we reach| 100 million people each month across all the different - platforms we re havingj to try and convince some of the advertisers who
on digital first businesses like mine. but then. anyways, i m saying, - lot of different things were impacting on what we re doing. what we definitely saw during this period, - it re emphasised why we wanted to invest in our own platform, i our own app and our own website and getting users on that, - because our number one platform for distribution is snapchat - and our number two is twitter, j where we had traditionally sold a lot of video advertising. and during that same period, elon musk took over twitter, | started to change i some of the rules. how s that been for you? it s interesting, becausej we are seeing that some advertising campaigns that - were booked have been paused by agencies and brands - because they re uncomfortable with some of the contentl that is now appearing and some of the people who had been banned who are coming back. - what we re having to do at pinknews we reach| 100 million people each month across all the different - platforms we re havingj to try