to understand, the role of us commentators and the role of conspiracy theories on the far—right, and where this might play to an overlap with your own interests. and then you can inject something into that existing discourse. in chinese state media, and i would love to hear from sean on this, from my understanding, all the kpis, all the targets that you are meant to achieve in the state media are set up to please the big bosses back at home in beijing, rather than people abroad or even have any kind of reflection on the real impact, the ability to go viral or influence these debates abroad. yes, absolutely nailed it. your audience isn't the audience. it is party members. it is your bosses. and on the issue of disinformation and the use of bots to sometimes push dinformation, what we were talking about before we started the programme, you were saying that you are seeing a huge rise in chinese bots. yes, on twitter, on youtube... facebook and even instagram and many... wechat, forget about wechat, it is full of disinformation.