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BBCNEWS The Media Show June 4, 2024 00:51:00

anyways, i m saying, - lot of different things were impacting on what we re doing. what we definitely saw during this period, - it re emphasised why we wanted to invest in our own platform, i our own app and our own website and getting users on that, - because our number one platform for distribution is snapchat - and our number two is twitter, j where we had traditionally sold a lot of video advertising. and during that same period, elon musk took over twitter, | started to change i some of the rules. how s that been for you? it s interesting, becausej we are seeing that some advertising campaigns that - were booked have been paused by agencies and brands - because they re uncomfortable with some of the contentl that is now appearing and some of the people who had been banned who are coming back. - what we re having to do at pinknews we reach| 100 million people each month across all the different - platforms we re havingj to try and convince some of the advertisers who were worki

Video advertisingElon muskAdvertising campaignsDifferent platformsPinknews we reach100 million

BBCNEWS The Media Show June 4, 2024 16:52:00

because they re uncomfortable with some of the contentl that is now appearing and some of the people who had been banned who are coming back. - what we re having to do at pinknews we reach| 100 million people each month across all the different - platforms we re havingj to try and convince some of the advertisers who were working with us on twitter. to reinvest that advertising i spend either on other social platforms or on our owned and operated platforms, . like our apps. so we re seeing an evolution in the experience of different social media platforms. dino, you ve been emphasising that there are still some classic ad formats that clients very much want. sophie in fact, all three of you let me ask you about the prime energy drink, which became this phenomenon selling out in aldi, promoted by a number of influencers, including ksi, and with absolutely no classic advertising behind it as well. i guess i d ask the same question as i did of the traitors, which is, how much, sop

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BBCNEWS The Media Show June 4, 2024 11:51:00

businesses like mine. but then. anyways, i m saying, - lot of different things were impacting on what we re doing. what we definitely saw during this period, - it re emphasised why we wanted to invest in our own platform, i our own app and our own website and getting users on that, - because our number one platform for distribution is snapchat - and our number two is twitter, j where we had traditionally sold a lot of video advertising. and during that same period, elon musk took over twitter, | started to change i some of the rules. how s that been for you? it s interesting, becausej we are seeing that some advertising campaigns that - were booked have been paused by agencies and brands - because they re uncomfortable with some of the contentl that is now appearing and some of the people who had been banned who are coming back. - what we re having to do at pinknews we reach| 100 million people each month across all the different - platforms we re havingj to try and convince some o

Video advertisingAdvertising campaignsElon muskDifferent platformsPinknews we reach100 million

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indiapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiapost.com Daily Mail and Mail on Sunday newspapers.

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