True integration and data sanctity to planning branded content and solving for scale on digital are some areas that panellists highlighted at Digies 2023.
Schbang, SoCheers and HiveMinds were the other notable winners. The seventh edition of Digies drew nearly 600 entries from over 130 agencies and marketers.
Best Media Info: Several players from the advertising and gaming fraternity stated that India is upping the in-game advertising scenario so much so that it becomes a mainline ad medium in future| Advertising News
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