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YouTube and Reels Could Decide India s Elections

How advertising on gaming platforms can become mainline: Best Media Info

Best Media Info: Several players from the advertising and gaming fraternity stated that India is upping the in-game advertising scenario so much so that it becomes a mainline ad medium in future| Advertising News

Banking on voice marketing, KFC launches Scream and win campaign

Developed in partnership with Isobar, one can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as he/she can. The louder you cheer, the bigger the offer.

Scalar, Isobar India partner with Bhadipa for web series BE Rojgaar

Tech-based upskilling startup Scalar in collaboration with creative experience agency Isobar has partnered with Marathi content platform Bharatiya Digital Party (Bhadipa) to launch a web series “BE Rojgaar.”

Scaler & Isobar India team up with Bhadipa for the biggest Marathi web series

Scaler, one of the fastest-growing tech upskilling startups, in collaboration with Isobar, the creative experience agency from the house of dentsu India, has partnered with the most loved Marathi content platform, Bhadipa (Bharatiya Digital Party), t

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