Falguni Nayar-led Nykaa on Friday said it has entered into an agreement to acquire 18.51 per cent stake in science-focused beauty brand Earth Rhythm for Rs 41.65 crore.
The acceleration of wellness and self-care trends during the COVID-19 pandemic is accelerating the eradication of the beauty consumer’s long-held desire to completely erase the signs of ageing.
As we move into the new year, we reveal the consumer and market shifts that are going to have a major impact on the beauty and personal care industry in Asia Pacific in 2022, spanning science, hybrid beauty, waterless products, delivery innovation and Asian fragrance expansion.
The beauty industry witnessed a myriad of trends in the year 2021. While the recovery time for most trends is often short-lived, transparent skincare is a trend that's definitely making a comeback. As the founder of the D2C beauty and personal care brand Earth Rhythm, Harini Sivakumar, feels skincare trends for 2022 will follow an approach of "Less Is More" while embracing gentle ingredients.