The beauty industry witnessed a myriad of trends in the year 2021. While the recovery time for most trends is often short-lived, transparent skincare is a trend thats definitely making a comeback. As the founder of the D2C beauty and personal .
Concerns for personal health and the health of the environment are blurring the lines between make-up and skin care as consumers seek out colour cosmetics that provide more than just superficial benefits.
The CEO of New Delhi-based beauty brand Earth Rhythm joins the Indie Pioneers Podcasts to discuss her passion for NPD, the brand’s innovation process and talks about why she takes an active role in the creation of products.