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Mountain Dew Ice unveils first-ever campaign featuring brand ambassador Hrithik Roshan

PepsiCo India unveiled its  Hrithik Roshan, offers the proposition of  Jeetne ki Aag aur Thanda Dimaag and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.  The  ‘Made for India’ Mountain Dew Ice™ has been developed to suit the Indian palate and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category. In line with this, the first ever Mountain Dew Ice™ campaign is building a very aspiring extension to the Dew philosophy. The film opens with Hrithik Roshan contemplating a world record breaking bike stunt. Fear is visible on the actor’s face as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew Ice™ and takes the challenge head-on. The powerful words 

Pepsico India launches Mountain Dew Ice

Varun Beverages announces Q4 & 2020 Financial Results

Varun Beverages announces Q4 & 2020 Financial Results Posted On: 2021-02-16 01:27:12 (Time Zone: Arizona, USA) Varun Beverages Limited (BSE: 540180, NSE: VBL), a key player in the beverage industry, announced its financial results for the fourth quarter and year ended December 31, 2020. Financial Performance Highlights Performance Review for Q4 2020 vs. Q4 2019 - Revenue from operations (net of excise / GST) grew by 9.1% YoY to Rs. 13,308.9 million - Total sales volumes (organic) were up 5.6% YoY at 87.1 million cases in Q4 2020 - EBITDA increased by 48.8% to Rs. 1,722.3 million from Rs. 1,157.4 million - EBITDA margins improved by 346 bps in Q4 2020 on account of sustainable cost-optimization measures - Gross margins improved by 472 bps during Q4 2020 primarily due to favorable PET chips prices (~12.5% decline) and higher mix of CSD

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