PepsiCo India unveiled its
Hrithik Roshan, offers the proposition of
Jeetne ki Aag aur Thanda Dimaag and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.
The
‘Made for India’ Mountain Dew Ice™ has been developed to suit the Indian palate and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category. In line with this, the first ever Mountain Dew Ice™ campaign is building a very aspiring extension to the Dew philosophy.
The film opens with Hrithik Roshan contemplating a world record breaking bike stunt. Fear is visible on the actor’s face as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew Ice™ and takes the challenge head-on. The powerful words