/ Posted on 31 December, 2020 14:39
Google has launched the Travel Insights with Google platform designed to provide insights into travel demand to drive data-driven decisions.
The platform is built around three new tools: Destination Insights, Hotel Insights and The Travel Analytics Centre.
The Destination Insights tool gives travel businesses, governments and tourism boards information on the top sources of demand for a destination, and the destinations within their countries that travellers are most interested in visiting. This helps them map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travellers.
Meanwhile, the Hotel Insights tool is designed to provide hotels of all sizes, especially small and independent properties, with extensive insights about demand for hotel bookings from Google searches daily. This allows them to understand where demand for their property may be coming from for more effective
New Delhi: As the pandemic-hit Indian travel industry hopes for a quick recovery, Google Monday launched a new website that provides demand trends from search data to sector participants.
Called ‘Travel Insights with Google’, the new website will help better understand pent-up travel demand and leverage insights from these tools for businesses to position themselves for recovery, the company said.
“The pandemic has had a direct, immediate and continuing impact on the travel industry. But it is also one of the industries that has been at the forefront of digitisation,” Roma Datta Chobey, Director – Travel, Google India, said in a statement.
Google releases new insights tool for travel industry s recovery
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The tool can be used by parties like a chain of hotels, a small travel startup, or a booking agent, to help them understand pent-up travel demand better.
As the Indian travel industry comes together to chart a path towards recovery, Google today launched Travel Insights with Google - a website that provides demand trends to sector participants.
Whether the user searching for insights represents a chain of hotels, a small travel startup, or a booking agent, Travel Insights with Google will help them understand pent-up travel demand better. They can also leverage insights from these tools for businesses to position themselves for recovery.
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Published: December 21, 2020 6:58 PM IST
Travel and tourism is among the worst-hit industries, thanks to lockdowns across the world due to COVID-19. However, there is a pent-up demand for travel again as governments are exploring ways of opening safe international travel. In an effort to help the industry prepare for what’s coming, Google has unveiled its new. Travel Insights tool. According to Google, the search interest in travel is back up to 50 percent of its pre-COVID level. Also Read - Google Photos revamp to be rolled out soon: Report
“Today, we’re launching Travel Insights with Google: a website the industry in our region and ultimately, the rest of the world can use to understand travel demand and make better-informed decisions. It’s built around three new tools,” Google said in a blog post. The three tools include Destination Insights, Hotel Insights, and Travel Analytics Center which could