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Google is using big data to help the travel industry recover from Covid-19 losses

Google is using big data to help the travel industry recover from Covid-19 losses Google has announced three new tools under Travel Insights to help the travel industry recover from the COVID-19 pandemic restrictions. Akarsh Verma | December 21, 2020 | Updated 19:56 IST Highlights Google has launched its Travel Insights tool to help people involved in the travel and tourism sector understand travel demand and make an informed decision. Google is using big data to determine top sources of demand for travel locations around the world. The Hotel Insights tool helps particularly small and independent properties refine their marketing. Tourism is by far the worst-hit industry, due to the Covid-19 pandemic, largely due to the lockdowns announced by national governments across the world. However, there is a pent-up demand for travel again as governments are slowly exploring ways of opening safe international travel. India for its part has allowed international travel through

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Google partners with Sheroes to support 500 rural women entrepreneurs

Google India on Monday said it has partnered with Sheroes to support 500 rural women entrepreneurs by connecting them with experts and enabling access to resources, guidance and mentorship. Last year, the tech major had started a small pilot for an accelerator programme for 10 women entrepreneurs in rural India across its Internet Saathi network. The programme centered around solving for basic business issues like customer acquisition, selling and marketing, digital presence, management and self confidence. Within three months, we saw a rise in confidence among the participants and the women went back and applied the learning to their businesses. 80 per cent of them started working on their digital presence and one of the participants had a working website within months, Google India said in a statement.

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Top 5 Things You Need to Know Now in Hotel Digital Marketing: December Edition | By Margaret Mastrogiacomo – Hospitality Net

By Margaret Mastrogiacomo, EVP, Strategy at NextGuest share this article Photo: NextGuest With hotel marketers around the world ready for a reset, 2021 can t come soon enough. If you haven t already, now is the time to finalize your 2021 marketing plan and ensure your strategy is ahead of the curve. This month, Google debuted a trio of new tools to help destinations and hotels use search data to identify and analyze travel demand, Instagram expands new Guides feature to all users, and retro fonts make a comeback in web design. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

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Google launches new site to help travel industry gauge demand

Google launches new site to help travel industry gauge demand
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Google launches new insight tools for travel Industry

Google launches new insight tools for travel Industry
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