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social media littered with images of empty shelves, lining snaking around corners and internet personalities chiming in urging target to quote/unquote, stop humiliating its customers. take you through how send went down. the first fanatics showed up around 5:00 a.m. filling carts to the brim. within minutes of opening, inventory was gone. those online didn t fare better. the site quickly went down after going live at 3:00 a.m. sunday. checking out, found virtual items sold out. target apologized for website issues but didn t make things better. the retailer is known for using designer partnerships to build a buzz setting them apart from other big box retailers. sometimes they sell out with hours but is orderly. except in 2011. sony had a similar mess. at the time analysts and experts
recession. they said 20% of their customers are shopping more than ever, spending more than they had before. but 80% of their customers are still really struggling to make it, still cutting back on these discretionary items, cutting back on these types of purchases. so on one hand they re doing promotions such as the missoni for target but on the other side they re also making sure that they increase the amount of groceries inside their stores. they re remodeling their locations and revamping their website. they re doing things on both ends to try to make sure they can capture customers at the top and the bottom. the deal is only good until october 22nd so talking a little more than a month. i m wondering if that is sort of a trial to see if the target customer will like this lower end missoni or maybe to sort of increase its cachet to get people in there and buying. typically these types of designer partnerships are limited time only so it encourages people to get to the stores an